Let's face it — invention and commercialization are risky. Not all inventions turn into true innovation. Some require nurturing; some require significant adaptation; and some aren't destined to work. But the odds of success can be improved via consistent use of best practices. Best practices like EIP's that span concept development, product development, legal, finance, branding and market research. And, in addition to best practices, it's important to get the right people, with the right mindset, looking at the product.
We work with our inventors much the way Hollywood works with screenwriters, by "optioning" the invention. Unlike invention brokers, you don't pay us a fee upfront. Instead, we work with you to best position and explain your invention to Avery (assuming we think it's a great idea and a good fit). Our relationship with Avery ensures the right person will evaluate your product, and that you don't get bounced from one person to another for weeks (or months!) on end.
Then, if Avery likes it, they negotiate with you on a license agreement. Whether Avery says "Yes" or "No" is at their sole discretion. If we can work a deal with you, then Avery runs with it from there, with EIP helping in various ways to get it to market. If Avery passes, the option expires, and you can shop it around to other potential licensees. In all circumstances we bring only topnotch opportunities to the table and transact with complete transparency.
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